On The Go was born with a clear mission: to transform digital market research into a more natural, agile, and inspiring experience. We noticed that many digital research tools were mere rough and unintuitive adaptations of conventional analog surveys. Besides being tedious and monotonous, these adaptations underutilized the potential for connection with real consumers, posing a significant risk to good research projects. Biased and low-quality data is the less than optimal output.

Our work is to help your company escape this trap by turning your research into a conversation with the help of chatbot technology and artificial intelligence. This blend makes the research more natural for respondents, yielding more inspiring insights for research teams.

With development designed and optimized for the mobile universe, we ensure that your research reaches the people you want, right where they're used to, providing genuine engagement. All of this without the need to download external programs or apps, with a 100% web-based tool.